Video still from "Insurance Art Insurance", 2021, shown on electronic billboard.
" "Public Art - The Advertising Column as Mass Medium" is a temporary artistic intervention by students of Caspar-David-Friedrich-Institute (CDFI) and part of my
first project as professor for new media and applied graphics in visual arts at university Greifswald.
Individual concepts become part of the urban culture: How is the city changing, who are the public actors, and what can cultural participation look like in the digital age?"
-text by Rozbeh Asmani .
About my concept:
"Survey Art" - A participatory public art series:"The perpetual pursuit for direct participation of the consumer has yet to be perfected. Art in public space is thinking three steps ahead. Survey Art unites techniques of advertising with collaborative art practice."
Pedestrians are encouraged to answer the particular question stated on the billboards/advertising columns to collaboratively create a morphological art piece, which will be realized in the second stage of the concept.